Hashtags, SEO scores, organic reach, vlogging and blogging. All of this social media jargon was thrown around at the Travel Massive ‘Content is King’ workshop that was held at the Hoedspruit Species Centre Auditorium on Wednesday, October 24.
With Hoedspruit’s tourism market being largely saturated, the workshop equipped the attendees with new knowledge, new ideas and new hashtags to ensure that their businesses stand above their competitors when it comes to social media and online presence.
Travel Massive is the world’s largest tourism industry community which connects 46 086 members through 157 chapters in 70 countries. Hoedspruit’s Travel Massive chapter leader, Sharon Gilbert-Rivett led the workshop last Wednesday and interested parties engaged in an introduction to creating content strategies that really talk to the intended audience.
Dijon Pinard from Love Limpopo took the attendees on a whirlwind social media journey, “You really need to unpack assumptions and really look at your target market, look at current trends in the industry.”
Content should be strategic, layered, repeated across social media platforms and regular. Quality of content also often outweighs quantity and a business needs to be able to adjust with the times,
“You need to constantly change your marketing message. Guests nowadays are looking for more of an experience, be aware of the latest buzz words and use them in your content – ‘experience’ and ‘authentic’ for example,” says Dijon.
Dijon encouraged those in attendance to really break down and categorise the intended audience of their business- who makes bookings with you? Men, women, old, young, Americans, Europeans? Marketing strategies via social media should then be aimed at reaching that market.
“Constantly leave breadcrumbs wherever you go, a ‘like’ here, a blog there. It should all be strategic,” says Dijon.
The group discussed keywords that potential clients will search for in google in order to find what they are looking for and how including such buzz words in the website’s copy, blogs and hashtags will constantly push your business up google’s rankings, improving the company’s Search Engine Optimisation (SEO).
It was certainly an eye-opening and engaging workshop and participants left with a spring in their step, buzz words in their arsenal and hashtag ammunition in order to battle the beast that is social media and stake their claim as digital kings and queens.